Van Cleef & Arpels is a French jewelry company founded by Alfred Van Cleef and his brother-in-law Charles Arpels in 1906. The men opened shop in Paris' famed Place Vendôme, directly across from the Ritz Hotel. The brand quickly rose in popularity due to their exquisitely made pieces that pulled inspiration from the whimsical; including flowers, butterflies, animals and fairies. The boutique's placement in Place Vendôme was perfect because it was regularly frequented by aristocrats from Western Europe and Russia, as well as American businessmen who could afford the lavish designs the company created.

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